There's a great renaissance occurring in the blogger realm. Blogging is coming back as a strong, relevant, proven platform for expressing ideas, establishing uniqueness and attracting customers.
I've found two statistics of interest from the Hubspot"State of Inbound" report and other related data suggest:
So not only do companies who blog have a higher ROI, companies who blog twice a day are almost guaranteed nice customers.
All this leads to one basic question, how are you blogging? Do you consider the blog a strategic pillar of your overall marketing efforts?