There's a great renaissance occurring in the blogger realm. Blogging is coming back as a strong, relevant, proven platform for expressing ideas, establishing uniqueness and attracting customers.
I've found two statistics of interest from the Hubspot"State of Inbound" report and other related data suggest:
#managed print services, #gregwalters, #mps, #sales, #seo, #searchengineoptimization, #traffic, #mysterymeansmargin, #pleasegoviral, #keywordsorcontent
I know this is going to ruffle some feathers, but my latest foray into the world that is the interweb has lead me to the above conclusion. Let me be even more precise: There is no such thing as an SEO expert in our industry. That’s going to hurt the few who claim to be guru’s and pundits - sorry.
It has been, and still is my belief that pure content is the best way to attract an audience. Google agrees. Their search algorithm seeks out fresh, organic content.
Traveling the world of content marketing and marketing content, I see parallels between this realm and the early days of managed print services.(MpS)
In the beginning, nobody really knew what MpS was or how to sell and support a profitable program - some still don't. Back then, there was a great deal of mystery in MpS so anyone who had the slightest insight vaulted to the rank of 'expert' - take it from me. Back then, one needed to have a few weeks more experience than everyone else.
I've talked about HP Instant Ink before -
"This is the plan; make printing so cheap the act of printing is as thoughtless as watching TV.
Friends, I give you one possible timeline in the Future of MpS - self imposed irrelevancy. Rejoice and make mirth for the sun shall shine on our faces forever!
So be it.
Just because the Motley Fool thinks this is a bad idea, doesn't mean it won't work(mopier). We all know how innovative HP can be (TouchPad) and their commitment to customers (2007, product delivered to the highest volume accounts only), employees(25,000 layoffs) and suppliers (thousands of cancelled laser engine orders to Canon) is beyond comparison (pale)." - GRW
Well here we are, not even a year later and HP is brining its brand of MpS to the SMB - without you.
What’s the difference between managed print services and managed services? Better yet, what is the difference between the run of the mill copier dealership and the everyday VAR? In a word – Mutation.
As in some warped Darwinian tale, managed print services and managed services are branches of the same tree. The MPS limb rising from the dirt, clawing through cold-calls and purchasing agents. The managed services bough magically sprouting from the traditional IT/VAR trunk.
Imagine this: IT solutions, the forerunner of managed services, were designed and installed by “really smart” people under the approving gaze of executive management. Copiers and printers, on the other hand, were acquired through the Purchasing or Facilities department after an exhaustive bid process vetted dozens of alternatives. Managed services as a practice grew under the executive branch; managed print services rose up and flourished from the ground.
Same tree, different limbs mutated into the same species: Managed Services.
I travel the country and I travel the internet and on that internet, I tend to look around at all the different websites in our industry.
Copier dealers, IT companies, VARs, MSPs, OEMs, etc. - I've seen thousands. And although gone are the days of sparkly stars and bit-mapped graphics, most of the sites I see are pretty boring.
I know, how do you make copiers, toner and even managed (print) services interesting? Sure, MpS is the most interesting subject ever - besides duplexing, ink-drops and scrubbing MIF - but my voyage through the inter web has shown me that there isn't that much to be done.
Our websites look like billboards - as a matter of fact, some billboards are more engaging than our websites. This has nothing to do with video, sliders, colors, reactive or even keywords and meta-data.
According to lore, there are Seven Deadly Sins. I’ll leave it up to you to agree or disagree; believe or not.
Whatever, here’s the list of Seven:
It’s easy to see all seven playing out in managed print services. Today, let’s consider the mother of all MPS sins – an excessive belief in one’s own abilities: Pride.
This article originally published here , on The Business Transformation Center.
In an effort to determine if the definition of managed print services remains relevant, I’ve been examining the major components of managed print services as defined by the Managed Print Services Association. You remember the MPSA definition of managed print services: “The active management and optimization of document-output devices and related business process.” In this final installment of the series, I’ll look at the meaning behind process, more specifically the phrase, “business process”.
Webster defines process as “a series of actions or operations conducing to an end.” Pretty straightforward. Extending this, “business process” refers to a series of actions within a given business model or organization.
It is impossible to move through the world without a process. Brushing your teeth in the morning before heading to work is as much a process as routing invoices for approval before cutting a single check.
When the American colonists rejected the rule of monarchy, much of the world considered the rebellion doomed to fail. After all, the colonies were young, possessed a small army, and lived under an experimental governing structure. The disobedient rabble—the grassroots—would fall into line once the British military might came to bear. Right?
Well, we all know how it ended, don’t we? And it all started with those considered to be “at the bottom.”
Fast forward 250 years, and while the discussions of today’s new world of work revolve around information mobilityrather than taxation without representation, this idea of grassroots movements driving change is still embedded in our culture. Today, individuals feel comfortable reaching out directly to C-suite executives of major companies, or organizing and managing global conversations and events via social media platforms. In today’s transformative digital world, people have the same access to the same information as everyone else around them – anywhere, anytime. It’s an even playing field of knowledge and accessibility that did not exist at any prior point in our history.
Catch phrases come and go: Transformation, transactional to services, customer-centric, think outside of the box, change or die, innovate or die, release in beta. Each moniker seems to hold its uniqueness for about a week.
"Disruption" - is one such word.
Today, its disruption tomorrow its something else - observing the same thing over and over, calling it something new, expecting different results. In an attempt to understand the temporarily incomprehensible connectivity between multiple events occurring in real time, a snapshot is taken. Then some, predict futures based on this single shot.
Its like watching rapids flow through rocks and stone: some of us see the single rock, others the collection of boulders and still others, the river flowing into the sea. Once a moment is captured on film, we all begin to see the same thing - albeit historically static.
These snapshots are easier to understand and help each other feel good, but aren't these frozen slices of time stifling enlightenment?