What's this Greg Walters, Inc. Thing All About?

I travel.  

I travel the country and I travel the internet and on that internet, I tend to look around at all the different websites in our industry.

Copier dealers, IT companies, VARs, MSPs, OEMs, etc. - I've seen thousands. And although gone are the days of sparkly stars and bit-mapped graphics, most of the sites I see are pretty boring.

I know, how do you make copiers, toner and even managed (print) services interesting?  Sure, MpS is the most interesting subject ever - besides duplexing, ink-drops and scrubbing MIF - but my voyage through the inter web has shown me that there isn't that much to be done.

Our websites look like billboards - as a matter of fact, some billboards are more engaging than our websites.  This has nothing to do with video, sliders, colors, reactive or even keywords and meta-data.