Greg Walters Ai
  • Green Screen
  • CricketUS
  • Bio
  • The Last Sales Trainer
  • back page
    • Writers >
      • Celeste Dame
    • Sources and Methods
Greg Walters – Bio

Greg Walters

Founder, publisher, and systems thinker across office technology, service robotics, and bourbon data products.

Contact Current work Media
20K+
Monthly readers
2008→
Independent publishing
Global
Remote-first

Overview

Greg Walters works at the intersection of Ai, channel sales, and culture. Active work covers dealer enablement for service robotics, a bourbon recommendation engine, and multi-topic publishing across Ai, religion, politics, automation, and whiskey.

Current work

Founder · CRICKETS GLOBAL

Jun 2025 – Present · Global · Remote

Dealer-based robotics network linking office technology distribution with autonomous mobile and humanoid systems. Focus areas include channel enablement and CORR certification.


Creator · The Bourbon Engine

Jan 2024 – Present

Conversational decision system that merges taste data, occasion, and market trends to recommend bourbon with context.


Publisher · Greg Report Ai / Politics / Religion / Robots / Whiskey

Dec 2022 – Present

Suite of Ai-driven newsletters and sites with 20K+ monthly readers across four LinkedIn newsletters.


Creator · Celeste, The Last SalesTrainer

Dec 2022 – Present · Global · Remote

Personalized Ai sales coach for individual reps. Integrates SPIN, GAP, Sandler, and Challenger with real-time coaching workflows.


President & Founder · Greg Walters, Inc.

Aug 2014 – Present

Designs managed print and IT asset programs. Builds Ai sales playbooks and training for SMB to Fortune 100 teams.

Selected projects

  • Crickets CORR: Visual Indicator Protocol for commercial robots.
  • Greg Report Deep Dives: Near‑future series on Ai systems.
  • Religion Tap: Analysis of Ai, belief, translation, and power.
  • Dealer Robotics Enablement: Templates for RaaS and demos.

Topics

  • Ai and sales systems
  • Robotics channel development
  • Managed print and IT asset strategy
  • Culture, politics, and religion in an Ai context
  • Bourbon markets and taste data

Selected writing

Greg Report Ai 2026 Deep Dives

Three‑part near‑future analysis. Add links.


The Death of the Copier

Independent MPS and office tech commentary since 2008. Add link.


Religion Tap

Newsletter on Ai and religion. Add link.

Contact

Email LinkedIn Media kit

Headshot and media inquiries welcome. Include short context in the subject line.

© Greg Walters

​I started in the trenches selling computerized accounting systems. In 2000, I moved into copier sales, built territories, and launched managed print programs before the term even existed.

Since 2009, I’ve designed and scaled managed print and IT asset management programs while coaching sales teams for everything from fast-moving SMBs to Fortune 100 giants.

Today, I’m connecting two industries that don’t realize they belong together: copier dealers and robotics manufacturers. Copier dealers already know how to sell, install, support, and finance complex hardware on service contracts. Robots are simply the next evolution. My work helps dealers grow into robot resellers and shows robotics companies there’s a ready-made channel waiting to move their products at scale.

On a different front, I lead a boutique bourbon export effort bringing premium American bottles to Taiwan. The focus is private clients, Rotary clubs, and trade shows, with expansion plans into Japan and Vietnam. It’s about pairing bourbon with story and culture, positioning it as Americana in a bottle.

Previously, I ran a bourbon program for a Wisconsin bar (2017–2021), curating 400+ bottles and doubling high-margin pours. Today, I also run Greg Walters, Inc., publish four newsletters—Morning Tap Ai, Whiskey Tap, Sales Tap, and Ai Tap—and built The Bourbon Engine, a conversational tool that matches drinkers with the right bottle and story.

Born in Honolulu, shaped by Detroit, Southern California, North Carolina, and Wisconsin. I value straight answers and real perspective. If you need to streamline revenue plans, explore Ai-driven selling, or bring top-shelf bourbon to new markets, let’s connect.

Greg Walters, Inc.

Who is Greg
Masthead
History
Who We've Worked with
​Email Us
​Disclaimer: This content is in part for educational purposes. I unequivocally denounce any form of violence, hate, harassment, or bullying. This page does not endorse or promote dangerous acts, organizations, or any forms of violence. In accordance with the 107 of the Copyright Act of 1976, this content is made available for "fair use" purposes, including criticism, comment, news reporting, teaching, scholarship, education, and research.
Greg Walters, Inc. Copyright 2030
  • Green Screen
  • CricketUS
  • Bio
  • The Last Sales Trainer
  • back page
    • Writers >
      • Celeste Dame
    • Sources and Methods