The NorthStar

Spirits and Specters: The Digital Alchemy of Bourbon

11/10/2023

Where the Ghost of Tradition Meets the Machine of Tomorrow

By Grayson Patrick Trent

In the dim glow of the distillery, where the bourbon sleeps and dreams in charred oak beds, there's a whisper of something new on the air. It's not the usual hum of the still or the quiet chatter of the aging barrels. It's sharper, quicker—a digital murmur weaving through the vapors of tradition. This is the tale of how artificial intelligence, that ghost in the machine, has sidled up to the bourbon industry, not with a clank and a roar, but with the silent promise of revolution.

Beam Suntory, with their "Beam Complete" algorithm, didn't set out to replace the master distiller's nose; they aimed to give it a new kind of spectacles. Glasses that see through time and taste, predicting which blends will sing of corn and rye and which will fall flat. It's a dance of data and spirit, where the outcome is as much about the numbers as it is about the soul.

Then there's Stateless Whiskey, a brand born from Milestone Beverages, where scientists play with molecules like they're notes on a scale, composing a symphony of flavors. They're not just making whiskey; they're making ghosts—spirits that echo the rare and expensive, without the years in the barrel. It's a magic trick, a sleight of hand, where what you taste is real, but how it came to be is anything but.

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The AI Underbelly of Office Technology: When Algorithms Become the New Arms Dealers

10/8/2023

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Office Technology: Where Your Firewall Might Just Be the Next Line of Fire.

By Grayson Patrick Trent

In the ever-evolving landscape of cybersecurity, artificial intelligence (AI) has emerged as the new game-changer. It's a tool that's reshaping the way we think about office technology and data protection.

But as we integrate AI into our cybersecurity measures, we're faced with ethical dilemmas that are as complex as the algorithms themselves.

By 2025, the global cost of cybercrime is expected to skyrocket to $10.5 trillion annually, up from $3 trillion in 2015. This isn't just a number; it's a wake-up call for every organization that relies on office technology. According to a recent report by Microsoft, hackers are increasingly using AI and encryption to make their cyberattacks more potent. "Microsoft found that cybercriminals can subscribe to underground phishing services for $200 to $1,000 a month," as reported by the Wall Street Journal1.

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The NorthStar

Spirits and Specters: The Digital Alchemy of Bourbon

The AI Underbelly of Office Technology: When Algorithms Become the New Arms Dealers

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Greg Walters, Inc.