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By Greg Walters, 7-9 minutes Read this, Newbie...
This advice isn't just for those in a specific sector; it applies to any new salesperson in any industry. When it comes to meeting your sales targets, you're essentially "drinking from a firehose," undergoing a real "baptism of fire." Your primary focus should be on engaging with potential clients — not on managing your CRM, attending sales training, or listening to your manager's morning pep talks. Forget about the bells and whistles; focus on solving real business problems.
The Art of "Getting in Front Of"
Old-school management still values cold calls and door-knocking. While these methods aren't wrong, they represent a narrow view of professional selling today. Let's discuss five essential tools that every salesperson should be familiar with: the phone, instant messaging, LinkedIn, email, and face-to-face interactions.
The Phone: Your New Best Friend Cold calls are universally dreaded, but they're a necessary evil. The key is to be quick, spark curiosity, and schedule a follow-up. When a prospect says "no," consider it a favor and move on. Instant Messaging: A Modern Superpower Instant messaging allows for quick responses, whether you're in a meeting or on vacation. However, earn the right to message your prospects; don't just cold text them. LinkedIn: Your Professional Networking Hub LinkedIn is more than a networking tool; it's a platform to build credibility and attract potential clients. Use it to connect with prospects, share valuable content, and gather intelligence. Email: The Digital Business Card Emails are still effective if done right. Keep your subject line short and intriguing, and get straight to the point in the body of the email. Face-to-Face: The Timeless Technique Nothing beats a good old-fashioned face-to-face meeting. Whether it's a casual drop-in or a scheduled appointment, personal interactions build trust and move you closer to closing the deal.
Crafting Your Sales Strategy
There's no one-size-fits-all approach to sales. Your strategy should be multifaceted, incorporating all the tools mentioned above. Here are some tips for an omnichannel approach:
These foundational principles are crucial for your journey into the complex world of professional selling. Don't shy away from using all available tools and channels. As you implement this strategy, you'll become a true professional, projecting both business acumen and authenticity.
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