"firebrand"

I've been writing about technology and sales since 2008.

I've sold copiers, resurrected MPS practices inside VARs, constructed managed services practices, designed and implemented print policies for end-users on both coasts of the US and helped roll out a global print program for Fortune 100 enterprises .

My writing comes from experience, not market surveys or hearing it third hand - there isn't a selling scenario, infrastructure build, or client facing situation I haven't faced.

Over the years I've come to know a few things about attracting people on the internet:
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1. SEO experts typically 'game the algorithm'
2. Marketing is marketing is marketing
3. Content 99%, SEO is 1% of the formula

​My goal is to help you bring continuous, relevant content to your prospects and customers, establishing you as real person with specific expertise.  

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Places I've Written

UBM
The Imaging Channel
Photizo

The Recycler
Walters & Shutwell, Inc.
Workintelligent.ly

The Death of the Copier

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Fresh, real business stories...

I've been in the technology realm since 1988.  I was there during the great clone wars of the '90's.  I witnessed IBM pull out and HP settle in.  I dealt with the transformation of Compaq, the growth of Microsoft and the meteoric rise of Windows.  I've sold computerized accounting systems(LAN based) against legacy mainframes and mini's applications.

I've knocked on doors in the Michigan snow.  I've cold called (phone) with my toes in the sand and face drenched in Southern California sun.  Yes, I've lost sales, had toner spill/explode and devices run out of paper in the middle of a demo.

As President of Walters & Shutwell Inc., a consultancy geared to help healthcare and commercial business clients manage and optimize their technology investment, I've been in the discussing real world processes and solving everyday business problems - on both sides of the table - with providers and end-users.

I bring decades of experience, business acumen to your customers front door and can translate your experiences into relevant stories which engage prospects, display your business acumen and elevate the entire conversation.

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Things I've Done

Sold copiers
Sold MPS
Sold Managed Services
Trained BDM's
Trained Copier Reps
Consulted from 'transactional' to 'relationship' selling
Built MPS practice(s)
Built Managed Services Practice(s)

• Full P/L responsibility, hiring, managing, creating, developing, go to market, infrastructure build, CRM, etc.
  
• Build, Buy or Partner

Designed and Implemented IT portfolio optimization - End User
Designed and Implemented Print Policies - End User

Greg's LinkedIN Profile

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