Investing in bourbon barrels is new.  In a nutshell, investors put money into barrels of bourbon, store those barrels, I haven't heard these storage areas referred to as "rickhouses", and after a set number of years, source said barrels to labels for sale.

Investors split the profits and go on their merry way.  I've heard of returns in the 20-30% range.

The aging process is the most important and variable phase of the overall process and ReserveRank is promoting their environment as a cutting edge and technically control area.

Beyond the investment angle, the article is a survey of some components involved in the bourbon, aging environment.  

​As I sit at my mahogany desk, the golden glow of my desk lamp casting a warm light on the aged pages of bourbon history before me, a story unfolds – one that is as much a part of America's rich tapestry as the Declaration of Independence itself.

​​Today, we delve into a contemporary enigma that mirrors the old-world charm and secrecy of the bourbon industry: the curious case of the 13th Colony bourbon.

​In this edition of "Whiskey On Tap," we embark on a sensory and spirited journey through bourbon's past, present, and future. 🥃🔥

We start with a toast to innovation and community with Eastern Light Distilling, where co-founders Caleb Kilburn and Cordell Lawrence bring their deep roots from Kentucky Peerless Distilling to their new venture in Eastern Kentucky. Here, they pledge to innovate and support a bourgeoning community of craft bourbon makers, promising to illuminate Eastern Kentucky with a new legacy steeped in tradition. 🌅🛠️

Transitioning from the birth of a brand to the survival of a legacy, we delve into the riveting tale of Heaven Hill's blaze, a conflagration that consumed 2% of the world's whiskey. This story isn't just about loss; it's about resilience and unity as the bourbon community comes together, exemplifying the indomitable American spirit in the face of adversity. 🔥🚒

Rich rockers have been diving into bourbon for years, Metallica, Anthrax, Lynyrd Skynyrd, The Scorpions and The Rolling Stones all have a presence in the bourbon realm.
Beyond the obvious tax and business benefits - no better place to park money than bourbon - some of the product is quite good. I like Blackened.
Just like most, pricing tends to dictate perception. Dylan's latest retails for around $600 bucks...so...yeah.

One of the coolest things I implemented, and there were hundreds of ideas, was an Infinity Bottle; one for bourbon, and one for rye. Some know what it is, other do not. If you're into bourbon, you should have one.

Store Picks baffle me. The distribution gig in bourbon is...how should I say..."slanted" so when your local retailer slaps a store sticker on a batch of bottles, what exactly does it mean? What was the process? Explore a positive spin on the subject.

Robots making bourbon? No way. Well, actually, yes way. Folks are throwing AI at mash bills, and distillation processes. I'm guessing we'll be okay with androids helping us make great bourbons - I will be more alarmed the day they start enjoying a dram of New Riff or Russell's Reserve.
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Bourbon is great. An all American staple rich in history - American History. Go share some with friends this weekend and share some stories.


Cheers!
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Are you seeking a truly unique bourbon experience? If so, you might want to acquaint yourself with the concept of "Store Pick" bourbons, a trend capturing the imagination and taste buds of whiskey enthusiasts everywhere. But what exactly is a "Store Pick," and why might it be the treasure you're searching for in your next bourbon hunt?

Store Picks are special, one-of-a-kind bourbon selections that retailers, bars, or whiskey clubs choose directly from the distilleries. Imagine walking into your favorite liquor store and spotting bottles of familiar brands like Eagle Rare or Elijah Craig, but with unique labels indicating they are "Privately Selected Barrels" or "Director's Cuts." These aren't your ordinary off-the-shelf bottles. Instead, they are distinct expressions of bourbon chosen for their unique qualities, often offering a taste experience you won't find anywhere else.

The process behind selecting a Store Pick is as fascinating as the bourbons themselves. It begins with a retailer or other entity approaching a distillery or distributor to purchase the contents of an entire barrel they've sampled and deemed exceptional. The selected barrel is then bottled and distinctly labeled to make it stand out as a special edition. This means that when you purchase a Store Pick, you're getting a bottle from a specific barrel, chosen for its superior flavor or interesting character.