"Blantons on Secondary"

By Our Friend Brian Dawson @ Whiskey for the Ages

The Bourbon Story has much history, many characters and endless chapters.  Brian and his crew taste, review, examine and report on the American and Global Whiskey realm.

One of Brian's latest works caught my eye.  Great minds think alike, and I suspect within the REAL whiskey world, his article rings true.

"Blantons on Secondary" hits on a couple of my core beliefs:

1. Blanton's is overpriced and was when it retailed at $65.00.
2. The 'Secondary Market' is code for the illegal Black Market.
3. This all makes sense given the context of the American Whiskey story - and I love it.

I submit here, for you dear reader a lede and link to Brian's great article.

Enjoy.

​g

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Cheers!

I’ve had a great deal of reservation as I contemplated releasing this post … However, as the spark for this article came to me more than a year ago, I’ve held out long enough. More and more social media posts are popping up, asking about fair whiskey pricing. And then the catalyst … I recently saw something which caused me to dust off my unfinished posts and found this nugget. I’m sure you have seen behaviors in your Liquor Store similar to mine.

But first, for a little context, let’s check in with Merriam …

hype | \  hīp  \ | (Noun)
​
extravagant or intensive publicity or promotion; deception; put-on; publicity, especially promotional publicity of an extravagant or contrived kind; a clever marketing strategy in which a product is advertised as the thing everyone must have, to the point where people begin to feel they need to consume it.

Hype used in a sentence: “I do not understand the hype which drives the prices of Blantons on secondary.”

Similar words to hype: advertising, ballyhoo, boost, buildup, exposure, fanfare, marketing, plug, plugging, promotion, propaganda, publicity, puff, puffery, push, razzmatazz

ASKING FOR BLANTON’S AT THE LIQUOR STORE

This is for the people who come in asking for Blanton’s … Just so you know … Liquor Store Staff hate you. (Well maybe hate is a little strong, but certainly “strongly dislike” fits.)

​Read the rest, here.

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