MGP, Source Of Much Sourced Whiskey, Is Misunderstood

By Greg Walters

​MGP is Different

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You may or may not know the name, MGP Ingredients, but in the world of bourbon, the huge distillery has its juice everywhere and is part of bourbon lore.
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MGP, traditionally a supplier to many non-distiller producers, is shifting towards creating its own brands, a decision shaped by a desire to control its destiny and consumer perception. 🛒🥃✨

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"While our core business will continue to be supplying other brand owners with premium distilled spirits, development of our own portfolio of brands is an important part of our long-term strategy," - Gus Griffin, MGP President and CEO.

"While our core business will continue to be supplying other brand owners with premium distilled spirits, development of our own portfolio of brands is an important part of our long-term strategy," - Gus Griffin, MGP President and CEO.

​This strategy comes as the American whiskey market experiences a boom, with MGP aiming to stay ahead of the curve and correct any misunderstandings about its products.🛒

🥃 Dive into the transformative journey of MGP of Indiana, a staple in American whiskey that's reshaping its identity. 🌾

From bulk producer to brand creator, discover how MGP is challenging the misconceptions and taking control of its whiskey legacy. 🛠

Read the full article on The Whiskey Wash