NorthStar Intelligence

Salesforce's AI Gamble: Balancing Growth and Profit in the Age of Generative AI

9/13/2023

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By Dr. Jeremy Stone, NorthStar Intelligence

Salesforce and AI: A Love Story or a High-Stakes Poker Game?

We are very thirsty to make sure that Salesforce is the number one AI CRM..." - Marc Benioff.

Salesforce faces a turning point in its quest for "profitable growth," especially as generative AI gains market traction.
While Salesforce outperforms Wall Street expectations, competition like Microsoft offers new AI features at no extra cost.
Salesforce's cost-cutting and profitability focus may clash with the high operational costs of delivering sophisticated AI services.

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New to Sales: A Comprehensive Guide to Basic Selling Techniques

8/23/2023

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By Greg Walters, 7-9 minutes

Read this, Newbie...

New to Sales? We've Got Your Back, Not Just Your Business Card.

As a newcomer to the sales industry, you have more tools at your disposal for building and maintaining relationships than any previous generation.

Navigating these tools can be overwhelming for those new to the field.

Your sales manager will likely advise you to do two things: pick up the phone and get out there — physically. And they're not wrong.

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