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ChatGPT Studies Companies Use of AI ChatBots - Something Very Wicked this Way Comes

10/13/2023

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By Greg Walters, & His LLM persona. Inspired by Mike Stramaglio's share of an article written by Jim Rowe-Bot on LinkedIn.
Picture

The DarkSide of LLMs & AI

The following example is both good and bad.  Good because in a short period of time, research can be conducted, data collected.

Bad, and I mean VERY BAD, because the content cannot be trusted to be accurate. So much so, that at this point, I'm not sure I would recommend just ANYONE utilize an LLM and submit 100% LLM created content to the web.

Over on LinkedIn, a colleague shared an article that talks about how UK Energy companies utilize chatBots and influence the customer journey.  Something we in the industry provide, share and sometimes loathe - automated helpdesks. 

We think we want to talk to a human.


The link to his piece is here and I assume the time invested into this article to be around a day or two, exploring the interwebs, finding sites, reading, testing and writing.

For example, in the following content, I utilized a prompt derived from the statement posed by the original author, Jim Rowe-Bot on LinkedIn. 

"... I decided to dive into a little exercise, exploring the way various UK domestic energy companies have integrated Conversational AI..."

a​nd created a prompt,

"explore and report on the way various UK domestic energy companies have integrated Conversational AI." - took less than 10 seconds.

I then commanded, "WRtie a two paragraph introduction to your findings..."(yes, typo included). In another 10 seconds, this is the end product:
Two things happened:a​nd created a prompt,

I then commanded, "WRtie a two paragraph introduction to your findings..."(yes, typo included). In another 10 seconds, this is the end product:

Is Conversational AI the future of customer service in the UK's domestic energy sector? The landscape is a mixed bag, with some companies embracing the technology wholeheartedly, while others lag behind or ignore it altogether. Utilia Energy stands out as a beacon, scoring a perfect 10 for its thoughtful and effective implementation of chatbot technology. On the other end of the spectrum, well-known names like Octopus Energy and Utility Warehouse have yet to integrate any form of Conversational AI, leaving customers to rely on traditional methods of communication.

But the story doesn't end there. As new players like Rebel Energy enter the market with plans to leverage AI and automation, and established companies like Octopus Energy reveal that AI is already replacing human tasks, the question becomes not if, but when and how Conversational AI will become the norm. The stakes are high, and the companies that fail to adapt may find themselves left in the digital dust.

​Two things happened:
1. The response/content included embedded links, some of which simply referred back to the original post.*
2. I was able to pull together a basis for more content in less than 15 minutes.
​

Here's the kicker - I did not tell the LLM to go to LinkedIn and read the original LI post yet it did, and the response was almost identical to the originally written (by a human) content.  I was shocked. 

​Had AI just plagiarized? I asked the LLM to explain itself (show me your work):​
Me: Tell me how you compiled the original article.

LLM: "To compile the original article, I used a search query to explore how various UK domestic energy companies have integrated Conversational AI into their customer service. The search returned a set of articles and reports that provided insights into the state of Conversational AI adoption among these companies. I then summarized the key findings from these sources, grading the companies based on their level of adoption and effectiveness of their Conversational AI systems. The article was structured to provide an overview of the leaders and laggards in this space, along with some emerging trends and notable mentions. This approach allowed for a comprehensive review, offering readers a clear picture of where each company stands in terms of leveraging Conversational AI technology."

ME: What was your search query?

LLM: The search query I used was "UK domestic energy companies integrating Conversational AI." This query aimed to find articles, reports, and other relevant content that could provide insights into how various UK domestic energy companies are adopting and implementing Conversational AI in their customer service operations.

Me: Provide the sites your query revealed, and you used to research. It's like talking to HAL9000, only everything is going to be alright.

LLM: Certainly, here are the sites that were revealed through the search query and used for the research:
  1. LinkedIn Article on UK Energy companies and Conversational AI - This article provided a detailed look at various UK domestic energy companies and their adoption of Conversational AI, including grades for each company based on their implementation.
  2. Smart Energy Article on Rebel Energy - This article discussed Rebel Energy, a new entrant in the UK energy market, and its plans to leverage AI and automation.
  3. Business Insider Article on Octopus Energy - This article provided insights into how Octopus Energy is using AI to handle tasks traditionally done by humans, including customer service emails.
These sources were instrumental in compiling the original article and providing a comprehensive overview of the state of Conversational AI adoption among UK domestic energy companies.

At first, I was concerned that somehow, the LLM read my web history and copied Jim's original.  But it hadn't.  The LLM found sites that matched the research criteria of my prompt.  That's all. 

​The AI was DOING EXACLY WHAT i TOLD IT TO DO.
 
Here is a sample of the ChatGPT generated article: 


​The State of Conversational AI in UK Domestic Energy Companies: The Good, The Bad, and The Nonexistent

​Is Conversational AI the future of customer service in the UK's domestic energy sector?

The landscape is a mixed bag, with some companies embracing the technology wholeheartedly, while others lag behind or ignore it altogether. Utilia Energy stands out as a beacon, scoring a perfect 10 for its thoughtful and effective implementation of chatbot technology. On the other end of the spectrum, well-known names like Octopus Energy and Utility Warehouse have yet to integrate any form of Conversational AI, leaving customers to rely on traditional methods of communication.

​But the story doesn't end there. As new players like Rebel Energy enter the market with plans to leverage AI and automation, and established companies like Octopus Energy reveal that AI is already replacing human tasks, the question becomes not if, but when and how Conversational AI will become the norm. The stakes are high, and the companies that fail to adapt may find themselves left in the digital dust.
Check out these findings and grades on how UK domestic energy companies are leveraging—or failing to leverage—Conversational AI in their customer service.

Utilia Energy: A Shining Example
Utilia Energy has embraced Conversational AI in a way that sets it apart. Their implementation is thoughtful and customer-centric, offering options for live agent conversations, phone numbers, and email. Utilia's chatbot handles more than 220,000 questions each month, with 71% of them answered without human intervention. Their platform of choice is LogMeIn's Bold360.
Score: 10/10
Source
​
​
...continued...

Conclusion

In the realm of research and content creation, the difference between manual efforts and AI-augmented assistance is like night and day. Manually researching a subject like the integration of Conversational AI in UK domestic energy companies his a time-consuming endeavor, requiring hours of sifting through articles, reports, and reviews. The process of content creation, too, demands a significant investment of time and intellectual effort to ensure accuracy, relevance, and engagement.

However, with the help of AI and Language Learning Models (LLMs), the entire process is expedited without compromising on quality.

AI quickly aggregates and analyzes data from multiple sources, providing a comprehensive overview that would take a human researcher considerably longer to compile. When it comes to content creation, AI assists in drafting, structuring, and suggesting creative elements like rhetorical questions or surprising facts, enriching the final output.

As I and many others have said AI doesn't replace the human element; it enhances it.  We  are more human than human.

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