The NorthStar News

By Greg Walters

​Welcome to this week's edition of NorthStar News, where we're slicing through the digital noise to bring you the most provocative and insightful stories at the intersection of technology and business.
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​🌟 NorthStar Unveiled: AI's Bold Leap & Internet's Rebirth 🌐

🚀 This week, we're diving headfirst into the future, with a lineup that challenges the status quo and reimagines what's possible.

​First up, we revisit predictions from 2014 about the "Death of the Internet" and how they're holding up a decade later.

🕸️ Then, we explore the rising tide of sovereign AI and its implications for global power dynamics.

🌍 The conversation shifts to academia with Penn Engineering's groundbreaking announcement of the first Ivy League undergraduate degree in AI, setting a new standard for tech education.

🎓 Lastly, we sit down with Xerox's CMO to discuss how AI is reshaping marketing strategies and keeping legacy brands relevant in the digital age. 🖨️

Check it all out.

What you will know after reading:

1. The Evolution of Internet Predictions: How predictions made in 2014 about the internet's future have unfolded over the past decade, revealing insights into the accuracy of tech forecasts and the unforeseen directions technology has taken.
2. The Rise of Sovereign AI: The concept of sovereign AI and its growing importance in national security, economic competitiveness, and cultural preservation, including how different countries are approaching the development and deployment of AI technologies to serve their unique interests.
3. AI Education at the Forefront: The significance of Penn Engineering introducing the first Ivy League undergraduate degree in AI, marking a pivotal step in academia's response to the urgent demand for AI expertise and its implications for the future workforce.
4. Xerox's AI-Driven Marketing Strategy: How Xerox, a legacy brand, is leveraging AI to stay relevant in the modern digital landscape, from enhancing customer engagement through personalization to innovating its product offerings for the next generation of users.

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Predictions from 2014: The Death of the Internet

​🕸️ Dive into a decade-old prophecy: Is the internet as we knew it gone for good? Explore how past predictions fare against today's digital landscape.

What you will know after reading:

• How 2014 predictions about the internet have evolved.
• The current state of the internet and its challenges.
• The role of innovation in shaping the future of digital connectivity.

Read Here.

1. "When texting from my iPhone, I'll be able to attach voice and video to the IM and regulate how long that message exists - it will self-destruct in three minutes or exist forever... all our information, passwords, credit card numbers, bank account information would be held on our personal devices behind security hardware and fingerprint scanners."

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Penn Engineering's AI Undergraduate Degree
🎓 Penn Engineering breaks new ground with the first Ivy League AI undergrad degree. Discover what sets this program apart and how it's preparing the next tech leaders.

What you will know after reading:

• The significance of an Ivy League AI undergraduate program.
• How this degree aims to shape the future of AI talent.
• The curriculum and opportunities offered by Penn Engineering's AI program.

​Read Here.

1. "Inventive at its core, Penn excels at the cutting edge. Data, including AI, is a critical area of focus for our strategic framework, In Principle and Practice, and this new degree program represents a leap forward for the Penn engineers who will lead in developing and deploying these powerful technologies in service to humanity." - Interim President J. Larry Jameson.

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Rising Tide: Sovereign AI
🌍 Uncover the power play behind sovereign AI and its potential to redraw global power lines. A must-read for understanding the future of international relations and technology.

What you will know after reading:

• The concept of sovereign AI and its global implications.
• How countries are leveraging AI for national security and economic growth.
• The potential challenges and ethical considerations of sovereign AI.

​Read Here.

1. "I am a firm believer that every country ought to have some sovereign capability on artificial intelligence, including large language models for AI," - IBM Corp. CEO Arvind Krishna

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Xerox CMO on Embracing AI
🖨️ Step into the future of marketing with Xerox's CMO. Learn how AI is transforming strategies and keeping classic brands in the game.

What you will know after reading:

• Xerox's approach to integrating AI into marketing.
• The impact of AI on targeting and engaging new generations.
• Strategies for maintaining brand relevance in the digital era.

Read Here

1. "My personal resolution in regard to marketing is to incorporate more AI and personalization into what we do," - CMO Deena LaMarque Piquion.

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